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Amplify Project Success and Transform Team Collaboration

A Message from Urooj Qureshi, Impactor App Founder

Picture this: you’ve brought together your dream team to work on an issue that’s close to your heart. You kick off the project thinking everyone’s rallied under one cause — but a few months in, you realize the whole thing has veered dramatically off-track.

Where one team member thinks the project is about, for example, creating a new service, another thinks it’s about building a new tech gadget. And where one team member seems to have taken on five different roles, another has no idea what they’re meant to be doing.

It doesn’t matter how talented, organized or driven a team is — over 20 years of working as a tech executive and social entrepreneur, I’ve seen this happen countless times. I’ve also seen first-hand the incredible social impact a fully-aligned team can achieve.

Delivering meaningful impact within organizations is often an intricate maze, fraught with challenges, from ideas to delivery. Our dedicated team of industry-leading experts has spent years delivering award-winning solutions and guiding transformations in everything from public sector to private enterprise, navigating the complex landscape of enterprise decision-making with ease.

And today, we’re excited to unveil Impactor App: the first-ever AI-powered digital facilitator, empowering teams to supercharge their impact by revamping the ideation and prioritization process.

Impactor App is the result of deep primary research, cutting-edge development, and collaboration with our valued clients and industry partners. Here’s how our latest innovation enables organizations to amplify project success: 

Firstly: why’s it so hard to create impact in organizations?

Drawing on privileged insights gained through our consultancy work, here’s what we believe to be the key challenges organizations face when creating impact:

Lack of Clarity and Alignment

When we join a new client team, understanding the desired outcomes is paramount. Without clear alignment on impact, the risk of a team shifting from ‘impact-oriented’ to ‘task-oriented’ is high — for example, incorrectly calling ‘upgrade of a legacy system’ as ‘improving client-experience’.

This can lead to dreaded busy-work without any meaningful progress — a common pitfall for large teams where silos are unintentionally formed, making already-costly transformation projects even more expensive.

Lack of alignment also increases the likelihood of choosing inappropriate metrics and inadequately allocating resources, jeopardizing the intended impact. This can trigger a harmful cycle of employee burnout, scope-creep, long delays, and even total project failures.

Minimal Team Engagement

Organizations recruit talent with the expectation that they’ll drive meaningful change through their skills and experience. However, many team members often feel excluded from crucial discussions, struggling to grasp the rationale behind prioritization decisions, despite often being the ones who have to action those decisions.

Unexplained scope changes and feeling like your ideas aren’t being heard can quickly lead to a feeling of powerlessness, dampening any motivation a person might have for a project. And as a manager, when your superstars aren’t feeling motivated, your organization isn’t innovating.

Losing Focus

When projects are shiny and new, it’s easy to feel boundless enthusiasm. However, as teams delve deeper into the work, complexities inevitably rear their head — and when that happens, an unaligned team is immediately at risk of straying off the path, wasting time and resources while getting further and further from their original intent.

Messy Information Management

We’ve all seen it happen: you get so busy with a project that you forget to tidy up the shared drive, and suddenly, you’re drowning in files — and so are your teammates.

This is a particularly big issue in enterprise scenarios. The more digital duplicates you’ve got — created by your contributors, each one using their own storage system — the slower your decision-making. And sure, version control offers some relief, but it falls woefully short in multidisciplinary teams, where artifacts can be as wide-ranging as an Excel spreadsheet to a Miro board, making searching for assets a nightmare.


The bigger an organization, the harder it is to avoid silos, especially between senior management and frontline staff.

Planning a project takes a lot of energy, and if everyone’s working away in their own bubbles, information doesn’t flow freely, meaning work can be duplicated — or, even worse, end up totally unaligned.

If a project’s key stakeholders aren’t properly identified at the start of a project — and if all those stakeholders aren’t on the same page — a project won’t ever reach its full potential.

What Impactor can do for you

Impactor App is our grand solution to these challenges. A collaboration and project management platform using cutting-edge AI technology, the easy-to-use tool enables teams to zero-in on their impact, ensure everyone’s voice is heard, and drive their impact further than ever before.

What’s more, Impactor is the only tool of its kind hosting data in Canada, ensuring everyone’s information is safe and secure.


Impactor App offers a user-friendly platform that fosters idea collaboration and refinement. Team members can share their thoughts freely (there’s even an anonymous option!), helping organizations enhance clarity and strengthen team cohesion by getting everyone into their genius zone.

From there, team members explore the ideas collectively, merging similar concepts. To boost creativity even further, an AI Assistant is on hand to inspire fresh, out-of-the-box ideas when needed.


The best work is done when there is inclusion and psychological safety. With Impactor, every team member can confidentially assign a priority score based on their unique perspective and role in the project, voting on the idea’s impact, as well as the effort needed to pull it off.

As well as uncovering invaluable project insights, this tool ensures every member of the team feels ownership over the project. From there, Impactor automatically displays each idea, ranked from top priority to lowest, offering the team immediate, actionable data for their next steps.


When every team member is dedicated to the same impact, it eliminates uncertainty about collective direction. The Commit feature, when paired with Ideation and Prioritization tools, delivers a powerful digital artifact, providing a focal point that the team can always revisit, helping them re-centre their focus along their project journey.


If you haven’t guessed it already, we love nothing more than a pristine workspace.

With Impactor’s Project Artifacts space acting as a central project hub, team members can effortlessly share materials and access each other’s work, facilitating seamless information exchange across various platforms, offering valuable insights, and serving as a comprehensive tool for record-keeping.

Commitment to Impact

With Impactor, you can make a meaningful impact and enhance your team’s effectiveness. The app’s functionalities are meticulously designed, informed by research and feedback from organizations like yours. In fact, several leading-edge organizations are already benefiting from our features through our Early Access release.

And lastly: we walk the talk. We know that to really push our impact, Impactor must constantly evolve along with its users. Your support is crucial to this journey. We eagerly invite your feedback, ideas, and suggestions to better guide your team’s impact, so we can build a more impactful future together.

Get Started with Impactor App

About Author

Impactor App

Urooj Qureshi

Chief Product Officer

Founder and CPO of Impactor App, on a mission to enable teams deliver inclusive, sustainable, and impact-centered solutions.